It started with a serious peanut butter habit.

And 12+ years spent learning what makes food brands actually work.

The Obvious Product Nobody Made

90%of American pantries already have peanut butter

Peanuts have been in 90% of American pantries for generations. Nobody’s done anything genuinely new with them. Until now.

The category is full of protein powders. But the ones people actually use every day — the ones already living in their kitchen — are peanut butter and peanut butter powder. Familiar. Cheap. Convenient. Beloved. The problem? They weren’t built for protein.

Liz saw the gap. Nobody had taken peanuts — America’s most pantry-stable food — and actually optimized them for what people want from protein powder.

AS FEATURED IN

12+ years in food. One very good idea.

She spent more than a decade behind the scenes building and operating fast growing food and beverage brands, before eventually going out on her own. She knew she wanted to build something herself, but as Liz puts it, “it had to be the right thing.”

Turns out, the right thing started with peanuts.

Turns out, peanuts were hiding something.

While exploring the peanut space, Liz met a peanut supplier who was developing something she had never seen before: a peanut protein isolate.

PEANUT PROTEIN ISOLATE

An 80% protein concentrate that unlocks way more protein from the humble peanut.

Real peanuts

80% Peanut Protein Isolate

Fun Bag.
Serious standards.

Scoops is tested against European Union standards for contaminants, including screening for heavy metals such as lead, cadmium, arsenic and mercury. Because what’s not in your protein matters, too.

Tested against EU standards

Screened for heavy metals

NO artificial colors or perservatives

We pitched 250 Target stores. They gave us 1,000+.

Now we are in 1,600+.

And we’re exactly where we wanted to be: the peanut butter aisle.

Launching next to peanut butter was intentional. Scoops wasn’t created to become another giant tub in an overcrowded protein aisle. It was created to make getting more protein an easy part of what people already eat.
That connects the retail strategy directly to the brand philosophy.

Protein shouldn't feel like homework.

We didn’t think getting more protein should require a new routine. Or another shake you have to remember to make.

Scoops was made to fit into the foods you’re already eating. Smoothies. Oatmeal. Yogurt. Pancakes. Baking. Sauces. Or just mixed with water when you want peanut butter.

No new habits required. Just a better scoop.